Fashion Design, Marketing and Merchandising

 

At LdM, Fashion Design, Marketing and Merchandising students acquire a solid theoretical foundation through practical application, which is the heart of the program. Stemming from design concepts and product development, to retail management, this program promotes a collaborative and interdisciplinary approach to learning within a global context. Students develop the ability to think critically, to find innovative solutions and learn industry methods, as well as research development to create finished products for a target market and consumer.

The LdM fashion faculty are active in diverse areas of the industry with extensive experience and the commitment to experiment and convey the importance of curiosity.
Development of creativity, technical ability and visual communication skills are the focus of the fashion design program. Students will have the opportunity to experience and acquire industry skills in the areas of design, illustration, textiles, pattern development, digital technology and trendforecasting.

The fashion marketing and merchandising program prepares students with the necessary business elements needed for a broad range of career opportunities in the field of fashion, marketing, merchandising and management. Special focus is on brand identification, market strategy and the dynamics of retail buying, while also analyzing brand positioning and practice entrepreneurial skills. Areas of study include consumer behavior analysis, buying concepts, business management and strategies within a global perspective.

 

Fashion Design Facilities

Located in a 14th century cloister, the LdM Fashion Center is surrounded by historic frescos painted by renaissance masters. The studios and production lab provide an environment that allows students to learn each phase of the design process from research development to the completion of original designs. In addition to a vast selection of printed resources available at the LdM main library, the fashion department library encourages curiosity within the discipline and offers a broad range of fashion topics to assist with in-depth research and textile analysis. The latest software and access to industry fashion services are available, while the production lab consists of industrial and specialty machines.

See what you could be doing in Fashion Design at LdM by visiting our Fashion Design blog, and follow us on our Pinterest

 

Courses:

Accessory Design
Advanced Project in Fashion Design
Anthropology of Fashion and Desirability: Beyond the Catwalk
Apparel Construction
CAD for Fashion Design I & II
Collection Development
Collection Production
Construction Techniques
Costume Design
Design Workshop
Draping I & II
Fabric Styling
Fashion Buying Concepts
Fashion Communication
Fashion Consumer Behavior
Fashion Design and Apparel Construction Internship
Fashion Employment Seminar
Fashion Entrepreneurship
Fashion Figure Drawing
Fashion Illustration I & II
Fashion Lab – Experimental Design
Fashion Marketing
Fashion Merchandising Internship
Global Fashion Merchandising
History of Costume
History of Italian Fashion
Interdisciplinary Design
Introduction to the Fashion Industry
Knitwear I & II
Luxury Brand Management
Merchandise Planning and Control
Patternmaking I & II
Portfolio in Fashion Design
Principles of Apparel Design
Product Development
Retail Management
Textile Science
Trend Forecasting
Visual Merchandising